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Joel Babbit

Joel Babbit

Chief Executive Officer Narrative Content Group, LLC

Joel Babbit has served as a member of our board of directors since 2015. Mr. Babbit serves as Chief Executive Officer of Narrative Content Group, a leading digital marketing and publishing company which he co-founded in 2009. Websites owned by NCG include its flagship property, Mother Nature Network, which ranks as the world’s most visited for-profit site in Alexa Information Services environmental category. Previously, Mr. Babbit spent over 25 years in the advertising and public relations industry including serving as President and Chief Creative Officer of WPP’s GCI Group and co-founding 360, a marketing communications company which was acquired by Grey Global in 2002. Mr. Babbit is a graduate of The University of Georgia, from which he received the John Holliman Award for Lifetime Achievement in 2015. In addition to GreenSky, he is also a director of Primerica (NYSE: PRI).

Independent Director